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Marketers embrace technology to integrate digital and print

Additionally, 50% of marketers shared they use QR codes in their print marketing and expect for that to continue.

The Print Impact Report from RRD found marketers are embracing technology to support their print campaigns, with 31% of marketers planning to use AI to support their print marketing efforts and 32% already using the technology.

The study also found that 39% of marketers have adopted web-to-print technology, citing the following main advantages: reduced costs through on-demand printing (50%), personalization and customization of the message (37%), improved efficiencies and streamlined workflow (36%) and enhanced brand consistency (31%). Additionally, 50% of marketers shared they use QR codes in their print marketing and expect for that to continue.

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